So what inspired that decision?

Well, in my youth, I had a public relations company, which I built up and then I sold some 30 years ago to an advertising agency, the Clemenger Group.

And I retired and I hired an art consultant and I started collecting art.

And as I'd go around the galleries, it was this real kind of pretty woman, you're too young to know, but there was a movie called Pretty Woman with a woman who got money and suddenly no one would help her.

But I'd go into galleries and and no one would come and talk to me.

And yet the artists I knew, they'd be creating in their studios, dogs would run through, they'd have a fag of wine, we'd sit down and talk.

There was no pretension.

When you're purchasing art, what kind of emotional reaction are you looking for? Well,