How does being authentic help you to excel in the chosen career path you've done as an advisor to small business owners?

That's great.

I spent a lot of my time, Marcus, in my professional life really not being authentic.

I started the first 10 years of my professional life, I was a corporate lawyer.

So I was working in big law firms, advising business owners.

what I learned was that I really enjoyed what the businesses were doing.

I really enjoyed learning about business and entrepreneurship more so than I enjoyed being part of a law firm and being part of a law firm culture.

What do you think is the biggest challenge that small business owners face in trying to break through that half million to $5 million range to get to the medium-sized businesses? But what you and I both know, unfortunately, right, Andy, most small businesses don't make it.

Do I got to change my whole business or I've heard of, or I tried this other thing and it didn't work.

So I tell everybody, quite frankly, having an operating system like EOS, like whole pie, great game of business.

There are others.

Having one is more important than the one you choose, right? So unless if you are already using a system, Mr.

and Mrs.

Business owner, if you're listening, if it's working for you, great.

If it's working for you, great.

Talk through the enjoyment piece a little bit about kind of revitalizing that or maybe measuring or what do you do in that piece of the pie?

Tell us, you know, how did you get started?

Yeah, I got started, uh... my professional career started, Seth, as a, as a corporate lawyer, um, working with business owners for about a dozen years.

And, um, uh, and most of those business owners were, you know, where I was from in Atlantic Canada.

I don't know if you know where that is.

It's kinda...

I, I lived an hour from the main border in a province called New Brunswick.

It's kinda between Quebec and Nova Scotia.

Can you tease us a little bit?

So what's the solution to that?

The whole PI system, when you implement it into your business, it's a very step-by-step structured approach.

And like I say, there's, you know, if we want to get into kind of the bells and whistles of it, there's, there's, there's kind of two key components of the system.

There's first is the foundation where we talk about purpose.

We do your planning.

We, we get, you know, your people in the right seats, that kind of Jim Collins type stuff.

And then we look at your processes and optimize processes.

know what those metrics should be? Is it just obvious or does it sometimes take someone like you to point them out what they need to be?