But what's the main things you would say from SEO strategies? If they're ranking position number one, they probably need to just start doing to get themselves more AI citations.

So the problem with, the biggest problem I'm seeing is, um, So you need to work back from what they're not, to your quote, ranking for in the LLM.

And so this is the big problem I see with how people are treating...

They're treating LLM and ranking in LLM is the same as SEO and it's not.

So let's say you are a boutique trainer company, you've made this incredible trainer which is specific for running marathons because it's got, you know, a carbon plate and it's really light but you can only use it once.

That's what you sell.

You rank number one for marathon training shoe on Google and you're wondering why you're not getting cited in ChatGPT.

no no it's fine it's fine

Yeah,

I think.

I think, yes and no.

So I think, so one of the other ways you supercharge AI, right, is you turn your SOPs and your skill, you turn James Dooley, or Andy Chadwick into a persona, a persona dot MD, something that encapsulates everything you do.

And it's easy for me, it's probably really easy for you because we've got decades of stuff we've written about it.

It's really easy to put those thoughts into something.

You've got a ton of YouTube channels.

What three things would you say that AI is brilliant for that you would say that an SEO agency should be trying to integrate AI for?

But what now would you be trying to do? Are you still using those? Are you trying to do more, is it more guest posts? Is it more press releases? What stuff are you doing offline to try and echo what's being seen on your website?

Yeah, so it's basically, we've got a link building department and then we've got a department that works with, I call it social influencers.

they're sort of retrained a little bit so the link builders are now they're still building links but we're not so we still like the link but we'd like we're going after these whatever anyone says these listicle type things still work and so going after these these lists these um top 10 whatever so getting featured on them even without a link beginning your brand mention is a big thing that they're sort of doing and it's sort of educating the clients that the link doesn't matter as much if this is our goal uh it's more about the brand being mentioned It's then press releases, as you said.

It's making sure, you know how in the days of SEO, we had the NAP, the name, address, and phone number, making sure it's consistent across the web.

It's the same with whatever the story is or the service you want to sell it.

So making sure that that is on these top 10 listicles, making sure that you're being mentioned on Reddit.

And so our social influencers work with big Reddit accounts to organically engage in that conversation and get them mentioned across there.

But what's the main things you would say from SEO strategies? If they're ranking position number one, they probably need to just start doing to get themselves more AI citations.

Yeah, I think.

I think, yes and no.

So I think, so one of the other ways you supercharge AI, right, is you turn your SOPs and your skill, you turn James Dooley or Andy Chadwick into a persona, a persona.md, something that encapsulates everything you do.

And it's easy for me, it's probably really easy for you because we've got decades of stuff we've written about it it's really easy to put those thoughts into something you've got a ton of YouTube channels you could just upload those transcripts there's a load of knowledge there you've got a team behind you so we've built and every so I don't know how it works with you but every every deliverable we have every agency contract we bring on goes through a set stage a set series of tasks so it'd be you know keyword research, then technical audit, and then this, and then it all comes together to form the strategy.

And that's been built up over like 10, 15 years of SOPs.

And all we've done is codified those SOPs into skills.

So our system is definitely different to someone else's system because it's built on our SOPs.

What three things would you say that AI is brilliant for that you would say that an SEO agency should be trying to integrate AI for?

Just to build on from that.

Especially on the costing side of ones.

I wrote about it, I think, about two weeks ago.

I did a test where these LLMs have context, right? All of them do.

Jet GPT, they have context about who you are.

And so if I was to search, which I did, I do a lot of CrossFit in my spare time.

So I searched.

So it's actually refining the stack to work for them as well.