Skip to main content
Andy Bartels

Andy Bartels

Andy Bartels (Andrew Bartels) is a technology economist and industry analyst, formerly Chief Economist and VP/Principal Analyst at Forrester Research, now with Analysis.tech, a low-code research firm.

Aug 31, 2026

Low Down on Low-Code

Low Down on Low-Code

Francis Rants w/ Andy: Software Pricing

Aug 31 · 23m

Rob Koplowitz
Rob KoplowitzHOST
1:07
What does the CIO want in terms of pricing?
Andy Bartels
Andy BartelsGUEST
1:10
Well, what CIOs want in terms of software pricing is somewhat two contradictory things.
Andy Bartels
Andy BartelsGUEST
1:17
One is they want predictability of pricing.
Andy Bartels
Andy BartelsGUEST
1:20
They want to be able to know the software is going to cost so much to my company this year, next year, the year after that.
Andy Bartels
Andy BartelsGUEST
1:26
Some sense of predictability about that.
Andy Bartels
Andy BartelsGUEST
1:29
But the other thing they want is to also have that cost somehow linked to a value, to business value.
Andy Bartels
Andy BartelsGUEST
1:39
And this puts them in a situation where they're kind of torn between two models.

12 MINS LATER

Rob Koplowitz
Rob KoplowitzHOST
14:06
advise me in this chaotic world of opportunity, how should I be thinking about this stuff?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.