So what's Communicana? Communicana.

Well, Communicano is and always has been a value creation communication agency since its dawn in 1993.

By the late 90s, I had pretty much transitioned out of the world of sports because we started out working with licensed sports brands like the Ted Williams Card Company, the Roger Staubach card company for football, a company called Press Pass that were the first NASCAR trading card brands, and a few others, as well as doing things around Super Bowl activities like Garth Brooks' halftime show that we worked on even before that, the prelude to those kinds of things with the NFL.

So we were doing a lot of things with, of course, celebrity all-star hockey.

Then around 1995, we got our first tech client.

It was a company called MobileWord.

And by 1998, I pretty much came to the decision that technology was going to be a bigger business for a while for me and the agency than sports.

yeah

Like, what is the device? What does it look like, and, and what are you probably as a team lead most proud of?

Yeah.

So, uh, you've got one too.

This is the Stephen Curry special edition band.

It's the easiest and simplest way to get a health tracker on your wrist.

It's so light.

Uh, it's our lightest tracker yet, and it's made up of two pieces.

What would be your pro tip to try out in, in the new app?