I don't

know, fanfare to it.

But it's really like anything else.

On the inside, you've got the unfolded air, and right beneath it is the USB-C charging cable, and that's all you're getting in the box.

So you're done with the unboxing in 20 seconds.

Setting it up, like you pick it up, you hold it in your hand, and it's really, there's just a strangeness to it because it's wider than any other iPhone that you've ever used.

And things are shifted because of the right-hand navigation.

Do you find the fact that you need to open this thing up is making you use your phone less? Or is it that it has a bigger screen making you use it more? Or is it too early to tell given you've probably been living your whole day in this thing in the last week?

Oh, I loved watching that.

It is funny.

That is funny.

I think it's an interesting discussion, but I do think there's a lot of misconceptions, I guess, when it comes to the approach.

So, obviously, these Apple events... like event is almost like a keyword.

These are events.

Apple is putting on an event.

Yes.

How would you approach it now? So let's go with, like, your current relationship, how you got there, and all that stuff, and then how would someone get into it now.

Yeah, I think you're, I think you hit it right on the money, which is I've been doing it for so long that I'm in people's phone contacts for, for 20 years, right? So that's, that's number one.

But when I started, I wasn't there, right? So I had to develop relationships somehow, and that's really was, like, by design.

Like, how can I make friends with or, or acquaintances with people? And my goal has always been...

And I feel like it's gonna sound like, like that it's not genuine, but I promise you it is.

Like, I, I genuinely appreciate the friends and acquaintances I made at all these companies.

But the idea originally was I need to be memorable.

Sure, yeah.

... clapping and applauding (laughs) is sort of not professional.

Yeah, yeah.

It's a little strange.

And one thing I saw from...

Well, first going back to what you just asked, I think it, there is that generational divide.

I feel like I'm kind of in the middle.

Almost like people say people who were born like in the...

Correct.