You know, you, you worked in sound and set and, and then, and then beauty and it doesn't sound like it was intentional, but like, was there any intention to it? Like were you ever sort of guided by like a, I definitely at the end of the rainbow, I want to work for this type of company.

Yeah.

Well, you know, I found myself putting on my makeup in the bathroom.

No, I'm just kidding.

No.

The reason I ended up in beauty, Mike, is because I was taking a flight and it was December and I was flying to San Francisco to have a meeting with The Gap and Banana Republic and different brands, Old Navy.

And it was a one day trip.

Tell me about your sense of community, why you think that's important, and then talk to me a little bit about those relationships.