That seemed, I mean, it's overwhelming to a lot of us, but what is it like for you? Do you feel like you can find those diamonds in the rough or is it just a fire hose and it does nothing for you? Like what's the opportunity for you when you walk into a big industry show?

You know, usually I find like one or two diamonds in the rough, actually.

I have different goals sometimes.

Sometimes I'll, you know, want to write a bit of a roundup of some things I've noticed and then talk to founders in those spaces.

But less so now, I just, everyone kind of says the same thing.

So I'm like, all right, what's my story gonna add to the conversation here? I would rather, meet people at those shows that I can later get to write their full stories instead of just writing like, Oh, there was a lot of, you know, dairy products at Expo West this year and here are two or three brands.

I instead now am more focused on meeting brands.

So what's the future of media and public relations? If you had your crystal ball and you were looking into the future, what do you think? What is it going to look like when people are trying to publish stories and get the word out?