So who's leading it?

Well, one of the people we interviewed for this is, is called, um, Madeline Wills, and she's, uh, the CEO of, of the Future of Fifth, uh, committee, and a, a kind of amazing woman.

She, she was involved, for example, after 9/11.

She was one of the people as a community organizer who got involved very quickly and soon had huge authority on how they rebuilt, uh, the, the, the World Trade Center and also how they would use retail there as well to reignite interest in the area and reengineer it in a way so that it wasn't just a c- a, a CBD, a commercial district, a financial district, that it would bring in new audiences.

So she, she's good at hustling the mayor.

She's good at, uh, corralling people to kind of get things done in a way that I-- she's one of those figures y- I don't think you would find in a, a European city 'cause everything kind of sits, you know, it, with the city, m- uh, councilors or with, you know, one or two kind of, uh, organizations for retailers.

She's somebody who is a convener of conversations, and she's done it for so long that people respect her opinion, and she can get stuff done.

It's not actually an action yet, is it?

It's an amazing story about a beach club in Syria, right, Andrew?

So this is a story we have been trying to do for a few years now, which is that we knew that during the civil war, strangely or surprisingly, perhaps, that some of the beach clubs in Latakia remained open.

Now, post-war, and as the government in Damascus puts in place a peace plan and tries to secure the borders of the country and bring back normalcy, that when you go to the beach, there's a lot of beach clubs, and there's some places which are for more religious people, where people are covered up if they're women, but they're on the beach if they're kids, and there's certainly no alcohol.

But there are private beach clubs where there's definitely booze, women are dressed as you'd find on any Western beach, and the guys are doing what guys do, having a beer and posing in their speedos.

Showing their muscles.

It's interesting, the format of the paper, because it is a big acreage of paper you get when you open it up as a spread.

And I think the opening spread of that story from Rich and his team is just one of those classic, amazing pieces of editorial design.

Andrew, just give us perhaps a little taster of other stories you can find on the paper, because first of all, there's so much content in there.

Tell us what this adds to the equation there.

Well, I-- we'll get Raul to tell you the, the true story, but it's, it's in a place called Punta Negra, which is not far from the center of Palma.

But the interesting thing about Palma is you can drive for ten minutes and really kind of leave the city behind you.

It's on this kind of little outcropper, a kind of a, a promontory of, of rock with, uh, two little beaches o-on either side, public beaches.

But on this rock w- has, since the, the sixties, sat a, a, an amazing hotel.

But Mandarin Oriental have purchased it and, as we'll hear from Raul now, have begun to reinvent ...

Well, they have already reinvented the, the site as a, a contemporary resort.

So how is Ma- C- how does kind of Mandarin Oriental fit in the local environment of Palma and Mallorca more broadly?

How important is it for a city to do that in order to establish itself without living in the shadow of its capital?

Well, look, we-we're, we're, of c- we're talking here about the UK today, but when you look across Europe, across the world, you know, our, our political system and our geography, uh, has played badly for, for us in, in many senses, because we have always looked to London, uh, until, like, the last twenty, thirty years, when we did begin to devolve power.

But if you go to somewhere like Germany, you don't really find people in Munich, you know, complaining about, you know, those people over in Berlin, maybe a little bit.

They know that their, the power and, and the, the regional authority that, that they, that sits in Munich, that's where, that's where, that's where their power base is.

And if you have these federal countries, it's the same in Switzerland.

When you go to Switzerland, does it really matter that people are meeting in Bern? That's seen as m- almost, almost like neutral ground.

What you want to know is that in Zurich and in Geneva, in the various cantons, that you have this devolved sense of power.

One wonders whether the momentum of a, of a, of a secondary city or a secondary location is only maintained by the, the, the person who thumps the tub for it.