Skip to main content
Andrew Racanelli

Andrew Racanelli

Co-founder and CCO of Suntail Drink Company, a Vancouver-based tequila ready-to-drink cocktail brand, and a guest on Ciders, Sodas and Cocktails: The RTD Show.

Aug 24, 2026

16:32
I think it's going to do pretty well.
16:33
So this is a note for kind of all the other entrepreneurs out there.
16:36
What you, I think, need to do in the market is you need to pre-sell yourself.
16:40
So if you're going to launch in the summer, you need to go around in January and February and talk to Daryl, talk to James, talk to all these other owners and managers and say, hey, my name's Andrew.
16:49
I'm here to introduce myself.
16:50
This is my brand.
16:51
here's what we're going to be bringing to the shelves here's what you can expect so that way when you actually have a product ready you're not walking in there cold calling and people are just going to more than often than not shut the door in your face you're still going to get rejected quite a bit um but being persistent and pre-selling is a huge huge huge tool that i don't think a lot of people use and i think everyone who does have that ability should should uh take advantage of it

5 MINS LATER

22:22
The tactile side of it was always something I liked.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.