But will you start by telling me what it means in business? And when did you come up with this phrase?

Okay, so for the first four years of our business, we played it so small.

And even though we felt ambitious, we were very stuck with how much we could afford, how quickly we could grow.

Then in 2014, We saw this conference that was happening in San Diego, social media marketing world.

And Pete came to me one day and he said, we should go to this conference.

And I looked at the price.

I looked at the tickets for flights.

We had no