That's gotta be scary.

[laughs] I think that's wh- You know what? Every movie you make or every TV show you're on, the hardest thing as an actor is putting yourself out there, and with Witchcraft, we wanted to reinvent the series and introduce it to a whole new audience.

So we decided, first thing, we're doing found footage.

We've gotta do it.

So it's about this team called Unmasking the Paranormal who have a TV show, and we go out in North Carolina after this huge, huge, huge, um, rumor that we can't even prove is true, but it's about a cult, and it's, and people have been disappearing.

People have been killed, both, and it's crazy.

And we go out there, and it just keeps going deep down the rabbit hole.

When do we plan to see that on the big screen and the small screen? That's not out yet, is it?

How has becoming a girl dad maybe changed your perspective on, you know, s- seeing women in leadership and your definition of equality and how that may have evolved?

Oh, that's, that's a, that's, that's a big question.

I think if I look back on my career and some of the, the mentors and, and leaders that I've worked under, a couple of the very best ones that I still are, I'm in touch with, I leaned on them when I started this, this new job.

Uh, one of them, Fran Luckin, who's, uh, one of the greatest advertising minds in South Africa.

Worked under Fran.

She was ECD at Ogilvy.

One, one of the most amazing people in advertising, never, never mind woman, in advertising.

What would you say are the top one or two things that look very different or will continue to look very different?