And so, um, for those, you know, listening here for the first time and, um, meeting you, what, uh, you know, what are you guys trying to, trying to build? What, what are you creating exactly over at, uh, Fanways?

Well, we're building Fanways, uh, really from the thesis that, uh, as the greatest asset that sports properties really have, that they haven't valued and really leveraged is, uh, the memories that they've helped create.

Uh, in the many discussions that myself and my co-founders have had as we've interviewed at the team and league level to get some good insights about kind of what the, the biggest problem is that needs to be fixed, and kind of how to approach that is we hear over and over pe- you know, people will say, "We're in the memory-making business." And, uh, they, they, they really know that creating great experiences, creating memories that last forever, um, you know, those are the bonds, those are the special connections, uh, that make being a sports fan so special.

But, uh, right now those memories are being defaulted to third-party platforms which are benefiting from the eyeballs from, which means they're benefiting from, uh, you know, sponsor revenue, but they're also benefiting from, from data and insights, uh, on their fans, and they're also benefiting from that engagement.

They've got them inside their own four walls, out-outside of the, kind of the team's purview.

So we, we have built, uh, knowing that, uh, you know, s- for two important things.

Studies show that 76% or more of the sports properties have no understanding of their fans.

... uh, what are the fans do in the off-season, and the teams totally, you know, lose kind of the fan for, I mean, four months out of the year.