Was it helpful? I mean, this is one of the reasons probably to diversify to other areas.

Yeah.

So when I started out in this space, it was I was a first mover in the Amazon space, like one of the early the early first movers.

And no one was going to school for this.

You know, honestly, it was too early to start charging for services.

People didn't know what it was.

People didn't want to pay for it.

Tell us more about the platform and what it's doing and how did you actually decide it?