Andy, so isn't this what companies like Audioboom, where you came from, AdsWizz, Acast, isn't this what they do already?

Everyone has limitations in, I suppose, what they have access to from a creative point of view and what their contracts actually state they can do.

And this is the nub of the frustration that exists on both sides of the industry here, is that we're not here to replace any existing monetization partner.

What we are is a unique type of monetization partner.

So Acast, a fantastic business, very big, very successful, is starting to try and move away from a pure play podcast ad monetization business.

It, it's embracing the world of video, but ultimately the market is incredibly fragmented and it's frustrating if you're a creator to maximize your audience, is what Craig's just suggested, and Acast run into issues around that.

Audioboom, from our experience, had the same limitations as well.

Is that a big problem?

Andy, so isn't this what companies like Audioboom, where you came from, AdsWiz, Acast, isn't this what they do already?

Everyone has limitations in, I suppose, what they have access to from the creative point of view and what their contracts actually state they can do.

And this is another of the frustration that exists on both sides of the industry here is that we're not here to replace any existing monetization partner.

what we are is a unique type of monetization partner so a cast fantastic business very big very successful is starting to try and move away from a pure play podcast ad monetization business it's embracing the world of video but ultimately the market is incredibly fragmented and it's frustrating if you're a creator to maximize your audience is what craig's just suggested And ACAST run into issues around that.

Audioboom, from our experience, had the same limitations as well.

Not because they weren't capable, but because the market just wasn't set up to, or they weren't set up to monetize the market in exactly the same way.

So when we were there, when we were, Mike's been at ACAST as well, when you're working with brands, the brand always wants to talk to the audience.

Is that a big problem?