me you didn't have a moment where someone said, how did you find me? Like, how did you know to contact me?

It's funny.

I got some of that.

Yeah.

And I still get some of that.

The thing that really amuses me right now, I really find this funny, is that.

I'll talk to somebody and, or I'll like, I was at an onsite the very first day or two that I was on the job, uh, sat next to one of my colleagues.

part that

We can do

that over dinner one night and figure it out.

But, yeah, we're really excited.

And I guess the one thing we haven't talked about that I think is important is What we're doing together is trying to build this capability.

And we're coming UK first because obviously our parent is Tesco and they sponsored it.

And we've obviously got some great partners and we'll use this as our test bed.

We're already, we have... know grocers in the us in particular are beginning to find that unless they're one of the really big players it's very hard to get the attention of the cpgs in the in the in the right way so we would absolutely think there's a really strong market for two three four five retailers you know probably mid-sized but they're very decent sized in the us anyway having lived there um And so I think that's really fascinating.

and it's like that you know being able to own like that that cross retailer journey is really interesting where i think so i think there's like when we think about the aggregator there are these different use cases of like the kind of cross cross category versus you know depth of category right i think you can kind of go and you could go in both directions