Like, what is the question, and what inspired you to ask it?

Yeah.

So, um, I think probably originally I heard, uh, you, Kerry, say this on one of the previous, uh, podcast episodes as well, but in private conversations, you brought it up again, and it really just kind of stood out in my mind.

You know, your, your mentor, um, had said, you know, sometimes we need to essentially bypass the doctors, bypass the providers, and take the message straight to the people, the patients that need to hear it.

And, you know, i- in any situation, there are gonna be leaders and followers, and that seemed like a real leadership mentality.

And, um, you know, with, with myopia being as it is, awareness is increasing, but it's still not where we want it to be.

And the subset of that, ortho-k, is, you know, increasing in awareness, but it's still not where we wanna be even more.

Mm-hmm