So was that a systems level mindset? Was it there from the beginning? What kind of inspired that? It was

there from the beginning, but the pace of the stadium made it so that it wasn't instituted at the beginning.

Just standing up a 2 million square foot stadium is an incredible effort and feat.

To do that along with zero waste as you're opening is really difficult.

So we built out these spaces with sustainability in mind, understanding that the goal was always going to be being zero waste for an event and then being zero waste for a month and then being zero waste for a year and then ultimately being zero waste every single day.

We knew that was the goal and we also know that through our pillars that there is no finish line when we're working in this space under the blank family of businesses and that when we reach that goal there needs to be another spearheaded goal that we want to find and attach ourselves to and ultimately achieve and then find something else to push ourselves further so when the stadium opened we had a plan to get to zero waste how we were going to do that commodifying different things around cardboard and aluminum and utilizing our corporate sponsorships for positive impact within our zero-waste space.

So instead of us taking on that aluminum and putting that into our sustainability space, we donate that aluminum rebate to Novellus, one of our corporate sponsors, for a Recycle for Good campaign where we're building habitat for humanity houses.

So how intentional was that strategy? It's