Some can grow real fast and it makes a ton of sense, you know? So what's it been for you, especially as you've learned and, you know, kind of figured a few things out.

Yeah.

Um, you know, before I knew anything, um, you know, my goal, cause I guess it was easy to say, and it kind of made sense for me was that we wanted to be the second largest cider company in the country, you know, angry orchard, Boston beers.

There was such a, you know, 800 pound gorilla in the room, you know, that seemed like a little, you know, delusional at the time at 13 to kind of say that you could go and attack that.

But that was always kind of the put it on the wall kind of aspirational goal.

You know, as we've continued to grow and develop and mature, you know, think about growth a lot differently now today than we did then.

I will say the nice thing about cider is it's, you know, it's always been in this, um, you know, it's coming out of, you know, uh, this niche, you know, kind of category that it's been in, but for a long time, there was a lot of just natural growth to have happened because the competitive landscape really wasn't set in the country.

I'm guessing there's still a lot of people that are trying it for the first time.