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Andrew Black

Founder and Managing Partner of BrandProject; co-founded Virgin Mobile Canada with Richard Branson and former President of LEGO Americas.

Oct 22, 2026

Chatter that Matters

Chatter that Matters

Make them Count - Andrew Black

Oct 22 · 32m

Tony ChapmanHOST
6:40
So tell me how the Nike job came about.
Andrew BlackGUEST
6:43
I had been in the soft drink industry working with Cadbury Schweppes and Dr. Pepper 7-Up.
Andrew BlackGUEST
6:48
I got my green card in the U.S. and I was now able to work anywhere.
Andrew BlackGUEST
6:53
And so I sent my resume to 500 headhunters.
Andrew BlackGUEST
6:56
I interviewed all over the place, probably 45, 50 companies.
Andrew BlackGUEST
7:01
I interviewed looking for a general manager, head of marketing, head of sales.
Andrew BlackGUEST
7:05
Nike came onto the radar and they were looking to bring in bench strength in their general manager program to eventually be a leader in the company.

8 MINS LATER

Tony ChapmanHOST
15:33
What kind of characters do you need to bring in to build that leadership team?

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