Did you wholesale it, flip it, list it? Um, what, what is, what does that actual deal kind of like look like, um, you know, for, for folks on here?

It really depends.

I mean, at the end of the day, it's a, it's a niche specialty lead source, and it depends on a lot of different things.

But I will say, if you consistently work probates, the ones that close in six months or 12 months, it doesn't matter, 'cause you have all these other ones that are closing sooner.

The way we sort of approached it, Steven, was just consistently hammering them.

Not, like, once a month and then stopping.

We did it for over a decade, and continued to do it.

Like, any, any- anything like that, um, that, that kinda stood out too?

Why did you decide to dive into that? Why have you seen that as such a valuable thing, both for yourself and for the people that you work with and introduce it to?

Right.

So it'll make more sense.

I'll talk about like my time when I was the running the team with my partner.

I was the CEO, responsible operation systems, marketing lead gen, that sort of stuff.

So early on, we were kind of like everyone else.

We were trying to do a million things, a million different ways, chasing shiny objects.

Give the brief overview of what Billions is.

Some advice that you would share with other people, too, that wants to maybe start their own podcast and growing their business that way as well.

Sure.

I will mention to you, I shared this with you yesterday, but anyone listening right now that wants it, I'm happy to share it.

So click the link for what I'm about to say.

But honestly, dude, going back to my time at, at the Pentagon with the Air Force, it was like the same repeatable, predictable thing, and that's how you truly grow and scale.

So every single time in every company that we have when we're doing something, we ask ourselves, "Do we have a playbook for that?" Playbook meaning an SOP, a standard operating procedure.

So we built the podcast playbook, and it goes a little something like this.

Um, the first one, for anybody watching this, what is your million-dollar advice? What is the one takeaway that they could have here today that could potentially change the trajectory of their business?