Would this be something that students or residents or faculty

members would use? It's a great question.

I think when we look at this, we imagine that the family physician user, if there is one, is probably using it not because they don't understand family medicine, but because they need an easy way to communicate it to someone else.

I'll start with your learner.

We have actually done interviews and focus groups as we prepare for 2.0 to ask the med student, is this useful? How have you used it? How would you use it? I've heard pretty clearly that med students want more information as they choose careers in medicine about every discipline they go in.

And they've told us this is unique.

They're just not finding this for some of the other disciplines at this kind of depth and they want more.

So just for our viewers and listeners, could you summarize some of the goals of Factbook