Am I, am I right on with that, uh, kinda where cycling has come and kinda where we're going with it?

So I think a lot of that is, is, is based off consumer habits.

And so, you know, I grew up racing in the era of you had aluminum wheels, you had your carbon wheels, you had one bike.

Th- that's all you did.

And then I watched the, the aero bikes and the climbing bikes become choices and options, and you would see people with multiple bikes, and I think that's where it's changing now is because consumers only want one bike.

So why not make an all-rounder? And I think that's where we're, we're seeing that bike.

And that's also kind of driven by the p- the WorldTour too.

[laughs]