
Andrea Shah
Andrea Shah is a website copywriter and marketing strategist for wedding professionals and creative entrepreneurs, known for personality-driven website copy.
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Sep 29, 2026
How to Write Website Copy That Books More Brides | Andrea Shah
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4:04NadineHOST
So when you got into the wedding industry, particularly working with wedding pros, was there, like, a common theme where you saw, okay, these wedding people need help specifically in this department, and I can come in with this objective point of view? 'Cause we're kind of creative and, like, emotional, and so does that come with some common struggles [laughs] across the board?

Andrea ShahGUEST
I think wedding pros are creatives, and they're also usually excellent businesspeople, but it's difficult to talk about your creative process and your artistic approach, whether you're a photographer or a seamstress, to really use your words to describe what it is you do and articulate how you get from a thought to a finished product or how you get from a pose to a finished photo.

Andrea ShahGUEST
And so you need someone to come in and help you kind of fill in the steps along the way and say, "Here's what's actually being done," because what people want to assign a dollar sign to is the actual work.

Andrea ShahGUEST
And a lot of times, if you just say, "Here's the start, here's the end," you know, I know, they question why things cost what they do.

Andrea ShahGUEST
We wanna make it really clear why they cost what they do, because you put in this impeccable service.
10 MINS LATER
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14:53NadineHOST
That'll kind of just be a Band-Aid for now until you're ready to, like, have a, a real website." But then it kind of comes to, like, okay, well, what should I be talking about? How many pages is too many pages? So can you give us an overview of, in, like, a dream world, what would the perfect website include? Like, how many pages, how long should these pages be when we're ready to dive in? So not the shortcut version, but, like, we're ready to have a nice website that we're gonna invest in.
Stop Hiding Behind Your Laptop: In-Person Networking Tips for Online Business Owners With Andrea Shah
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Sarah NoelHOST
I want to know why is in-person networking still worth it for the online business owner girlies? Like, what does it do that an online connection cannot?

Andrea ShahGUEST
Honestly, I just feel like people like, you know, you and I both know people like working with people they know and I can trust.

Andrea ShahGUEST
And the amount of time you can spend with someone having a face-to-face conversation, I feel like it exponentially increases all of those things.

Andrea ShahGUEST
I think there's some rule that says like you have to know, you have to spend like 72 hours around a person for them to consider you like a close friend or something like that.

Andrea ShahGUEST
I feel like it's just a really good way to also expand beyond the people you think you should be targeting and just like explore different connections.
11 MINS LATER
253. Website Copy, Personality Marketing, and What Couples Really Want with Andrea Shah
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Andrea ShahGUEST
So one thing you tell people is if you have the price for courthouse elopements or whatever that are like two hours, don't put that at the low end of your range.

Andrea ShahGUEST
Separate that out because you want the person who's having a perfectly average hundred person winning to see the court courthouse elopement price.
5 MINS LATER

Alora RachelleHOST
Like, how would they even educate their couple on the expected expenses of a destination wedding? Isn't that something they could have, they should know?