But whilst the ingredients list on the back does have to have a descending order, so that means that obviously the first ingredient listed is the one that's in there the most, that doesn't have to pair with the way that it's labelled on the front, does it? No.

No, the names of these products can actually be really deceiving.

And it's one of the problems we've found with them.

Around of the third of the products on the market have a name that's not really accurately reflective of what's inside.

And you mentioned protein there.

That's one example we see often.

For example, you'll often see a savoury sounding food like lamb with spinach and pea.

For the parents out there, what are some of the easiest pieces of advice that you can give to try and help them navigate that food environment?