
Andrea Miele
Andrea Miele is co-founder and CEO of Beezie, a Boston-based gamified commerce platform that tokenizes physical collectibles onchain, backed by Techstars in 2024.
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Sep 15, 2026
From Pokémon Cards to Birkins: Inside Beezie’s $200M+ Volume | Andrea Miele
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So what does the shopping experience look like on VEEZI for people who haven't done it yet?

Andrea MieleGUEST
So it might start with seeing some great UGC, which is what I hope on TikTok or Instagram or, or on X, where somebody's talking about getting the thing they were chasing, whether that's a Pokémon card or a Birkin or a Chanel bag, and you're drawn in, right? That's the hook, the gamification layer.

Andrea MieleGUEST
So right now we have our flagship product, which, which is a digital claw machine, and it's filled with everything from Pokémon cards to sneakers, to today's announcement with luxury with our luxury partner, which we can talk about.

Andrea MieleGUEST
And, you know, you have the opportunity to get a Birkin bag for $500, or a Chanel bag, or, you know, a Bubblemew PSA 10.

Andrea MieleGUEST
And so I think when we talk about how a user discovers VEEZI, it's typically through that type of UGC, and coming in, and kind of discovering this, "Oh, wait.
16 MINS LATER
Beezie & Collector Crypt CEOs on Why Onchain Collectibles Are Exploding
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Andrea MieleGUEST
Yeah, I mean, my history with collectibles is a little bit broader and it stems down to behaviors in childhood.

Andrea MieleGUEST
I was raised by a dad that I call a speculative collector that was like getting coins, cards, comics, you name it.

Andrea MieleGUEST
Not because he loved the thing, but because it was going to 10, 20, 30 X, right? He, I was at the racetrack a lot of weekends.
25 MINS LATER
Jason YanowitzHOST
How do you think about like, what is the right take rate for this type of business?
Grit Don't Quit: How Beezie Got to Yes | Andrea Miele [EP. 323]
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Andrea MieleGUEST
Beezy has been the type of company that saw the next thing first, right? We saw this like instant buyback liquidity and developed that smart contract before anyone else did.

Andrea MieleGUEST
We saw the opportunity beyond trading cards and sports cards and and came out as multi-category with many people, including investor conversations saying, why multi-category? Like, just do the one thing.

Andrea MieleGUEST
Well, now the one thing has, you know, 80 new sites popping up every single day.
6 MINS LATER

Pete TownsendHOST
What was that turning point where they weren't an early investor and they weren't coming back to double down on what was your last round? And they were new relationships.
PSA Backlog Squeezes Graded Cards, Beezie Bets on Collectibles
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81:06speaker_2UNKNOWN
Again,

Andrea MieleGUEST
And things that we just haven't announced yet, but we've always from day one wanted to level up and make sure that our community felt like, you know, they were spending their time and money on the right platform.

Andrea MieleGUEST
And so whether it's, you know, what you guys were talking about EV and allowing the clause to literally run to zero and making sure there's actually a quote unquote winner each cycle with our claw or, you know, having probably the lowest margins in the industry, if I'm being honest, we're profitable, but we're not near as profitable as other companies that might be a bit more extractive to our points program and just, you know, taking some of that profit and putting it back into the utility for the community.

Andrea MieleGUEST
We've always been the team that thinks things out, that's looking at six, nine, 12, two years down the road versus two months.
C
83:00CapHOST
Incredible.
