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Andrea Miele

Andrea Miele

Andrea Miele is co-founder and CEO of Beezie, a Boston-based gamified commerce platform that tokenizes physical collectibles onchain, backed by Techstars in 2024.

Sep 15, 2026

3:45
So what does the shopping experience look like on VEEZI for people who haven't done it yet?
3:49
So it might start with seeing some great UGC, which is what I hope on TikTok or Instagram or, or on X, where somebody's talking about getting the thing they were chasing, whether that's a Pokémon card or a Birkin or a Chanel bag, and you're drawn in, right? That's the hook, the gamification layer.
4:07
So right now we have our flagship product, which, which is a digital claw machine, and it's filled with everything from Pokémon cards to sneakers, to today's announcement with luxury with our luxury partner, which we can talk about.
4:19
And, you know, you have the opportunity to get a Birkin bag for $500, or a Chanel bag, or, you know, a Bubblemew PSA 10.
4:27
Like, there is the journey to the thing.
4:30
And so I think when we talk about how a user discovers VEEZI, it's typically through that type of UGC, and coming in, and kind of discovering this, "Oh, wait.
4:41
Hold on.

16 MINS LATER

20:35
Sure.
4:29
So give me the story here.
4:31
Yeah, I mean, my history with collectibles is a little bit broader and it stems down to behaviors in childhood.
4:39
I was raised by a dad that I call a speculative collector that was like getting coins, cards, comics, you name it.
4:48
At some point he was buying it.
4:50
Not because he loved the thing, but because it was going to 10, 20, 30 X, right? He, I was at the racetrack a lot of weekends.
4:57
I could read a racing paper really young.
4:59
I'd get like scratch tickets in my birthday card.

25 MINS LATER

29:37
How do you think about like, what is the right take rate for this type of business?
3:32
Why does that undersell the vision?
3:33
I don't see it as frustrating anymore because now it's quite validating.
3:37
We were one of the first out there to talk about it.
3:39
And I will say we always came out as multi-category.
3:42
Beezy has been the type of company that saw the next thing first, right? We saw this like instant buyback liquidity and developed that smart contract before anyone else did.
3:55
We saw the opportunity beyond trading cards and sports cards and and came out as multi-category with many people, including investor conversations saying, why multi-category? Like, just do the one thing.
4:09
Well, now the one thing has, you know, 80 new sites popping up every single day.

6 MINS LATER

9:59
What was that turning point where they weren't an early investor and they weren't coming back to double down on what was your last round? And they were new relationships.
speaker_2UNKNOWN
81:06
Again,
81:06
there's certain language that can be said and cannot be said.
81:10
And things that we just haven't announced yet, but we've always from day one wanted to level up and make sure that our community felt like, you know, they were spending their time and money on the right platform.
81:24
There's a ton of competition out there.
81:26
And so whether it's, you know, what you guys were talking about EV and allowing the clause to literally run to zero and making sure there's actually a quote unquote winner each cycle with our claw or, you know, having probably the lowest margins in the industry, if I'm being honest, we're profitable, but we're not near as profitable as other companies that might be a bit more extractive to our points program and just, you know, taking some of that profit and putting it back into the utility for the community.
81:59
it's a long-term play, right? We've never been a short-term extractive team.
82:04
We've always been the team that thinks things out, that's looking at six, nine, 12, two years down the road versus two months.
CapHOST
83:00
Incredible.

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