Okay

... that actually led with its people strategy, and they had a moat because of the talent that they had and were able to enter new markets and create an entire business because of their talent strategy.

Last out, I would also like to highlight, um, what we're seeing now in boardrooms, where the biggest issues facing modern boardrooms, cybersecurity, digital transformation, AI adoption, and, and, and strategy really have a people talent and culture component.

Their cybersecurity issues are not just tech issues because there's a person who's not trained well who let the hacker in.

Um, there is a t- issue around decision rights.

Digital transformation is about the, the leader who's executing the strategy.

And AI, as, as we know and as we're talking, is really about org design and governance.

Where do you see humans and AI interacting, and how do we take advantage of it as best possible, especially in HR?