I guess

that nobody does, and that's part of the problem, maybe.

The internet is a very broad term, isn't it? And I think when it was first envisioned, we all had great hope, didn't we? And we thought this place is going to be amazing because actually, and there are parts of the internet which still are, engagement learning getting to know about different cultures but then what creeps in is that kind of human nature element that is very difficult to control and so we start seeing things that maybe we don't want to see so I suppose in answer to the question who governs it latterly you're talking about governments around the world who I think are waking up to some of the harms that are happening.

And therefore they appoint regulators, the regulators start to apply rules.

It's probably come too late.

Regulation often follows in the wake of things that are not going well.

And that leaves us all in a situation where we are starting to see movement and regulators around the world are really starting to think about the people who are engaging with the internet.

yeah yeah thanks for that right so yeah i wanted to ask you more about this data study that you did because when i was at that programming network didn't you talk about a story of influencers saying how do you buy like makeup brands or something like that you told that story didn't you oh she loves this story no it's