What does holding both at once let you see about the relationship between them that you simply couldn't see when they were separate?

When you bring the distribution side and the technology side together, they are not really separate functions.

They are part of a single infrastructure layer that our customers rely on.

You are absolutely right that traditionally this has been treated as separate businesses.

Distribution was focused on logistics, procurement, relationship, while technology is more focused on software, data, analytics.

But especially for big practices, group, DSOs, these functions are deeply interconnected because they don't think in terms of distribution versus technology.

They think about running a more efficient practice, delivering better patient care, and achieving better clinical and financial outcomes.

What does it actually mean operationally? Where is AI genuinely changing how a dental practice runs day to day? And where is the language still ahead of what's really happening on the ground? Historically,