Oh, you play basketball.

As opposed to he's one of the best at what he does.

And I think as technology's gotten better and with making sports more valuable is you can get closer to the athlete than ever.

And that actual individual athlete is B2C.

Where I can actually touch my fans like I can get close to them like they can see me.

And before it was only your superstars.

We call them your signature guys who had their own shoes.

on Amazon right now.

It's

a really good question.

I want to hear your answer.

It's a really good question because it's almost like philosophy.

Because I always think we live in an era of 90-second attention spans.

These kids are out of their minds these days.

When I walk into the garden and I see all these 12-year-olds at the game by themselves, I'm like...

see teams do that, I'm like,

Historically,

only two teams, three teams get there anyway.

And so the second apron was pretty much small market having issues with the bigger market teams and wanting to have that competitive balance.

Like, Indiana has never been above any apron.

You know, like, you can look at that.

Charlotte, never going above the first apron.

New Orleans? New Orleans.

Oh, damn.

Okay.

But the guys that can win, I'm calling them the smart guys.

Because you got foul baiters...

It's like, man, you're going to shoot 15 free throws a night, and you're going to get your 25, 30, and we're going to beat y'all.

Has a player done that in one, though? I'm not saying who's a foul-baiter.

I can't say who's a foul-baiter.

I didn't say that.

So where's your take on

already?

You might as well get them out of the way.

Well, I got a bunch of stories on his dad.

His dad and I didn't see eye to eye.

We were teammates for a hot second.

And it's funny because Lou Will was just here.

And it's the same story.

I'm curious sort of your perspective on how things currently are and what that's done