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Andre du Toit
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Sep 18, 2026
He Went Unbooked for 2 Years, Then Built a Personal Brand That Never Stops Working
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Andre Du ToitGUEST
I think a lot of corporate big shots will resonate with what I'm about to say.

Andre Du ToitGUEST
Sometimes we do very well in areas which we're not necessarily passionate about.

Andre Du ToitGUEST
I think what happens, we get caught up in the race, and I got caught up in the race, and I just worked my backside off to see that I could get to the top.

Andre Du ToitGUEST
But the reality is that values, which I'd completely confused for goals, are far more important than I thought they were.

Andre Du ToitGUEST
So when I actually sat down and I thought, what are my values, and really interrogated myself, and it actually took me a process of two years, by the way.
8 MINS LATER
How to Build a Positive Workplace | Andre du Toit on Optimism, Leadership & Business
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Dylan KohlstadtHOST
So what can a business owner do to help staff be motivated, stay positive, and contribute to the positive and, and, um, not be overwhelmed by the negative?

Andre du ToitGUEST
Uh, about two years ago, I was asked to go to France and speak to a large organization there about the subject of optimism.

Andre du ToitGUEST
And when I found them and I said, "Firstly, how did you find me?" And they said, "We Googled you, and in the entire world, you are the only big positive guy left, and no one speaks about optimism except for you." And so I said, "So what is the scenario?" And this is an enormous Fortune 500 company with over five hundred subsidiaries and over sixty thousand employees.

Andre du ToitGUEST
And I said to them, "So what do you want me to speak about?" And they said, "We want to inculcate optimism as a value system within our company because a company which doesn't see a future or a company that doesn't see anything happening..." And this was a French company.

Andre du ToitGUEST
They said, "If we don't have that belief, then the CEO will just take his hundreds of millions or, you know, m- millions of millions and, and go away." But they believe that there's still something that we have a role to play.
7 MINS LATER