What am I missing? Yeah, let's...

Okay, so first, maybe we should dive into what I mean when I say they're in some sort of confusion because the change that they're after is not one simple thing.

Like introducing, installing, rolling out one simple thing.

At least that would be our definition of a transformation.

A transformation is per definition complex.

It's what we say, it's when you want to alter the value creating capabilities of the organization.

becoming good at something new.

I want to try and put some... exert some control on this or i want to do something else because um because of reasons because of fear because of whatever it is what is it that gets the leadership to that point where they start with that situation of i mean the way you express it to me was just before it's about to succeed that's when it is most likely to fail yeah succeed or start to sort of take