And kind of going back, it was multiple rounds of getting feedback from them and seeing, okay, what about this? And seeing what, for lack of a better word, what would harmonize the most with them and kind of get them to use the app the most.

So we started off with the idea was targeting uncertainty about financial future, like your financial future.

But when we started to interview people on what they thought about it, some people, like Alia said, some people liked it, some people didn't.

We talked to Alia's sister and she really, really didn't like it because she was like, this is just a very superficial product.

It doesn't help anything at the root of the problems that she's facing.

And so I think that's the point that we realized that we need to go deeper.

And really pursue the root of the issue, which is mental health as a whole and money and how those two things are connected.

But we have to think about, OK, who could potentially be left behind? So the fact that you put that into your project design to say this is how we can make this accessible and equitable is incredibly important.