Why is health literacy important in the Asia Pacific region, would you say?

I, again, huge, huge believer in self-care literacy.

And that's why the session, which is, again, first time we're tackling this issue in self-care, is very exciting.

As I mentioned, we got to meet consumers and patients where they are.

in their need for both simple type of communication and ease of comprehension as with access.

Because without the literacy, self-care isn't safe or effective, particularly in this time where there's a lot of information coming at them from all directions.

Many of the countries that we are in, the ratio of doctors to patient is around 1.5 doctors for 1,000 citizens.

But I think it's important, isn't it? Can you make the case for why people should be interested in e-labeling? Anima, maybe do you want to?