MUSIC

There's something about reality television, I guess because the offer to us as viewers in very tricky real-life times is like escapism and a level of levity and that almost kind of reduces barriers to watching and then actually when you're watching there's so much richness that comes from it.

Over that period, there's been substantial upheaval for local broadcasters, and she's had to think more than most about what different types of programmes offer to a range of audiences.

It often feels like when you're watching those reality shows that do the kind of beautiful sociocultural, you know, holding up a mirror to ourselves, those moments of real pathos and things.

They often feel like they're kind of Trojan horse because you're getting, you know, sometimes you're getting 200,000 New Zealanders watching them.

These X were his best will in the world.

The nature, I think, of how dramas get marketed and promoted, these are all real barriers to a broad reach of New Zealand audiences.