So you take a little bit of a different approach to data products, right? And so maybe you could tell us a little bit about that.

Yeah, sure.

So one of the things that we do that I think is most unique among companies I've talked to and what they do is being very intentional about curating the data that we want to manage as data products.

So that means some of our most used data at the company, because that's really reused a lot across different lines of business.

But it also means data that we think has a lot of value and maybe hasn't been used much historically because it's been hard to get at.

So we've very intentionally started with the data products that we think have the most leverage to the company and really gotten the organizational support to build those data products, have one owner for each of them who's making the calls and making sure that they all work together really well to get them going.

And so you're maybe a little bit nontraditional to a lot of the CDOs I've spoken with.

Yes.