But I'm more curious from your perspective, how do you think about HR and other support functions, like from an org design perspective and, and what are the key decision points that really matter versus what is just sort of hype and maybe new nomenclature?

Yeah, no, I've looked at the McKinsey work, and of course, it's right.

All of these are needed.

The starting point is not what model do we want, but what is the business model, and therefore, what enabling function support is needed.

So for example, if we have a company that has a portfolio of somewhat autonomous businesses, there's some connection.

Maybe we share some core technologies, but we're in very different customer segments.

Well, that would be McKinsey's leader led, what they call leader led.

What advice would you give them as they get started, and where should they begin?