
Amy Cheetham
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Sep 30, 2026
What Investors Learn When They Watch You Talk To Customers
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5:43Walter ThompsonHOST
I want to hear what you think it means or what it means for you, though, in that kind of how you want to be sold to, I suppose.

Amy CheethamGUEST
And I think what's interesting is that a lot of founders maybe don't realize that it's not just fundraising as a skill.

Amy CheethamGUEST
We're going to be judging how you show up in a pitch and assuming that that's also how you show up with customers.

Amy CheethamGUEST
we're also gonna assume that how you show up in the pitch is how you show up with prospective employees.

Amy CheethamGUEST
And so if you think about every aspect of company building, whether that's hiring, selling customers, leading a team and selling a vision to your team, and then ultimately also selling that vision to investors, So much of that is can you weave together this narrative that explains, like, why are you the right person to build this? Why is it the right time? All of these important components of weaving together a narrative.
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10:52Walter ThompsonHOST
How many points off do you take? Because that seems like a high bar to clear.