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Amy Anderson

Co-Founder of Wild Coffee Marketing, a Florida-based marketing consulting firm serving PE-backed companies and franchise brands.

Oct 8, 2026

14:27
What is best in wild coffee? What is best mean in terms of the people
14:32
that you're looking for? I used to think that I wanted very deep sort of consulting agency experience.
14:40
And then I started to shift and say, well, do they know the most about marketing? Let's do client side.
14:47
And I realized it's a hybrid of both.
14:50
I think that people who are fearless work best within our culture because it is a culture of innovation.
14:56
It is a culture of transparency and openness where no idea is bad.
15:01
We welcome them and imagine that in a remote sort of distributed work environment that you're coming in and saying, I think we can do this better, but we create systems and structures for that.

10 MINS LATER

25:27
Yet, is that really what you see in practice? We say it, but is that actually the way that it manifests and shows that

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