
Amos Troester
Fourth-generation farmer and co-owner of T-A Cattle Company in Iowa; agricultural entrepreneur focused on livestock integration, cover crops, and regenerative farming practices.
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Aug 11, 2026
110. Know Your Worth: The Business Value of a Rancher's Time | Amos Troester
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John HaskellHOST
You've been doing this for a couple of years, and, and I think you've learned some valuable lessons along the way, so let's jump in.

Amos TroesterGUEST
So, you know, when we look at time and, and that, and that word, we can't get back time, and if there's a way that we can expedite time, boy, it's sure value.

Amos TroesterGUEST
And when I look at that, how, how can we expedite time? What are examples of that? You know, Amos, you say expedite time, how can I do that? Well, for one, when you look at...

Amos TroesterGUEST
I always think of the Mark Twain, you know, quote of, "Good decisions come from experience, and experience comes from bad decisions." Well, I can confidently tell you that there's been people that I've ran into that they were trying to do the same thing we're doing or, you know, maybe different thoughts and stuff.

Amos TroesterGUEST
But as you get the connections made and you talk to them and you learn through their bad decisions, essentially their experience, and you almost just, you, you take that time that you would potentially spent making that same mistake or whatever, and now we've just, we've moved up, and we can eliminate that downfall and, and, and just spinning that wheel and just move ahead and be progressive and, you know, keep going.

Amos TroesterGUEST
Another thing with time, and, and I'll be honest, John, these, these cattle have extremely taught me a whole different concept of time management.
7 MINS LATER
107. Don’t Step Over Dollars to Pick up Pennies: Time, Focus & Opportunity Cost with Amos Troester
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John HaskellHOST
When we, you know, kinda go all in on just growing forage, forage and grazing all of it, if you look at that through time, you know, one, I think you can move back and forth between them, but are, are there ways to kinda play that based on the markets and where things are at? And give us an idea where things are at right now.

Amos TroesterGUEST
So like we've talked before, you know, the, the foundation of, I think, the biggest fear in this is fence.

Amos TroesterGUEST
When I look at a business and I look at a f- you know, a row crop business, well, let's...

Amos TroesterGUEST
Le- I'm not picking on the row crop guy, but let's look at the row crop business.
7 MINS LATER

John HaskellHOST
I think your experience with, you know, leaving residual kinda speaks to the opposite of that, but, but what have you seen?
105. From Row Crops to Forage Crops: A New Way to Think About Your Acres with Amos Troester
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Amos TroesterGUEST
And when we look at it, I think in northeast Iowa or northern Iowa, I think there's a, there's a paradigm here that, you know, we, we just...

Amos TroesterGUEST
And there's a fit where if somebody is in- interested in grazing cattle, you know, I've talked with a lot of folks about this and, and they don't necessarily have to own them, but they could definitely surely be a part of capturing some revenue from that, you know, involvement or, uh, that implementation of livestock back on the land.

Amos TroesterGUEST
You know, you, you look at the cattle on the land and what's their impact, right? I mean, we talk about our season here, you know, we live in a, a average rainfall, you know, 34 inches, 32 inches, somewhere in there.
10 MINS LATER

John HaskellHOST
We keep seeing that same thing in other parts of the country, one eight to two.