Tell us the hero origin story of this department.

Well, you're so kind and gracious, Molly.

So Farm Bureau found ourselves here in unique circumstances.

There might be some folks that perhaps know of their state's Farm Bureau and think, what in the world is Farm Bureau doing supporting entrepreneurs? And to that we say, hey, fair question.

But it's not quite so far-fetched because we really believe that entrepreneurs are required to feed and clothe the world, always have been, and always will be.

But our board was quite visionary, and they found themselves actually helping entrepreneurs to encourage rural Oklahomans to fill out the census.

And through that, they received really wonderful census data that actually indicated that two-thirds of Oklahoma counties were experiencing a population decline, and three counties have less population now than they did at statehood.

So give us a look at that.