And what are the main use cases that are valid, let's say, in 2026 going forward, right in the age of AI and everything that is happening in the industry right now?

Yeah, I think maybe if we can jump a bit back to like 2020 till the 26th, I would say there was a big change once AI came into the play, right? So connecting the physical, the digital world into the physical world was a lot about bringing brands to communicate with shopper at a point of decision, as we call it.

So you're not just looking on the product package.

You also can communicate with the product.

You can see videos.

You can ask questions.

You can look on filters and you can even get personal coupons.

but there is no real uh you see any use case for this on a professional retail management we're