Amir, when did HP first recognize that perhaps Augusto and Vizsla were developing something with real potential? I

think... two parts to the answer because I you know Augusta and I have known each other I think going back four or five years now something something like that and and For me, it was a trip to Barcelona where we met together with our innovation lead in R&D.

And I met Augusto and Gabriel and one other person.

And we met face-to-face to talk about the application and look at the printing process and talk about it all.

And And at that point in time, for me, when it was people talking to people, I started getting excited about the opportunity.

At the personal level, coming from a background in the packaging industry and printing on films, and we sat through the discussion and everything connected.

what made it connect more than anything else, at least for me, was the fact that Vizslo and Brasilata in their background, came from a real production environment.

What made this approach different from your point of view?