But I guess, what can you tell us about whether toxic online content being fed to young men can be linked to violent sexualized behavior in real life?

Yeah, absolutely.

So I did a big deep dive into what was driving gang rape attacks.

So those two instances were allegedly committed by boys from private schools, one from a public school.

And the boys were just so shockingly young and so were their victims.

So I interviewed quite a few different people, academics, experts, and people that ran men's behavioural, boys' behavioural programs, and they all pointed to social media not as obviously the only cause.

This is an issue that has existed pre-social media, but absolutely as a driver because these children, very young children, are being exposed to violent pornography that is being portrayed as what is normal.

The Equimondo and Reset Tech report said, masculinity has become a commercial category that is constructed, curated, and financially incentivized online.

How did that play out?

So this came, there was a, a study at Dublin University in 2024 where they essentially did the same thing.

They scrolled, and they, uh, tried to figure out how long it would take to be fed manosphere content.

So we decided to replicate that experiment.

So I set up this account, um, as Jayden Michael, uh, and I scrolled for one hour on Instagram, on TikTok, and on YouTube Shorts just to see what I would find.

For the first half hour, I was passive.

I just passively scrolled, let it show me what it wanted to show me, and for the second half hour, I, um, started liking content that fit in with the sort of toxic masculinity sphere, um, and started following a few users that were feeding me that.

What sort of difference do you think this could make to boys scrolling through social media? Do you think it could actually put a dent in the manosphere?