Hey, So Amber, let me ask you, what challenges shaped your journey as a woman founder in a male dominated space?

That's a great question.

Well, first of all, I had amazing male mentors.

I can remember being the only woman on a board of advisors and I never felt discriminated against or looked down on.

I felt very respected.

I will say that I had to learn to keep emotions in check.

Because no one respects a woman when she is hyper emotional.

Hey, so let me ask you, when did marketing start? click for you as something you could simplify for others?

I shouldn't be worrying about ICP just yet.

No, get some revenue in the door.

Never stop selling, as the founder of Clinique said.

I mean, you never stop selling, right? Just sell.

Just focus on revenue, right? But then once you have consistent revenue coming in your door, that's when you need to export that list from QuickBooks.

of your customer list, put it into chat GPT, and say, analyze this for consistencies.

Tell me what common threads exist in this database.

Do you mind describing what that is and why that was relevant for you and your firm?