Can you, they're hearing it for the first time, you know, can you dig in a little bit? What is, what truly is continuing care at home?

Yeah.

And I will say as an industry, we haven't done the best job defining it.

And sort of we're still out on if continuing care at home is the best name for what we do.

But at its core, I say that, you know, it is a membership based program.

that provides a proactive, which is the key, care coordination model to help people age where and how they want to.

And most programs do have a financial component that's very similar to long-term care insurance.

people out