Is that right?

Yeah.

So in addition to, I guess, using it personally, which I can talk about my experience as a content creator, then also just because it fascinates me and I've been very interested in it for two or three years and I've done a lot of courses.

So a lot of my thing has been about helping explain what AI is and how it works to people that are not techie and I'm not techie, right? So making it into normal language.

And then because I use it so much myself, Being able to explain how I use it and what I do and how I think about it to people as well.

Plus the opportunities are out there that I think Amy and Kate have already talked about this whole thing about how do you influence how you show up in the answers the LLMs are giving because I think the growth is exponential.

in terms of how much people are using these models to help plan their holidays, basically.

Have you got comments on that?