And then we'll talk a little bit the transition away from press to your media into your media world.

Yeah, I mean, I still get goosebumps talking about Press and working there.

I loved it so much.

It was such a big chapter of my life, and it changed my life in every way possible.

I moved to Napa Valley for that job.

It was really kind of weird happenstance that I even got it.

But when I moved there, it was when Scott and Kelly were running the wine program.

So how does that balance out for you?

um what do you mean ice in your wine well so tell us tell us about ice gate

Well, Ice Gate happened because last year I did some content with Wine Enthusiast, and one of the things that we had talked about was this idea of putting ice in your wine.

And I sort of substantiated it, I guess, by saying there is this thing called La Piscine.

It exists in the south of France.

It's something that you do where you literally put ice in either your sparkling wine or your still wine, and it's called La Piscine a la the pool, right? Yeah.

And so I made this video and I truly did not know that it was going to explode in the way that it did.

And not only explode, it was probably the most polarizing thing I've ever seen in my life.

I'm sorry to interrupt you.