Let us stand out and let us actually get people to come and visit the studio in what is not a walkable neighborhood like you mentioned.

Yeah.

We had built a lot of hype leading up to the launch.

I started posting these random TikTok videos about the build out, like me surrounded in like just a bunch of dust and concrete and drywall and just saying like, this is what's happening today.

And those videos, like some of them got like up there in like 20,000 views, 30,000 views.

None of them really blew up, but I think they were so consistent.

And I love TikTok for this.

Walk me through what the partnership looks like and how did that happen just a few months after opening your doors? It's insane.