Um, tell us like, how did, how did that go? What did, what did that lead to for you?

Yeah, so this was a massive turning point for me.

So the business grew very successful.

Like I said, we brought on these amazing companies like Ben & Jerry's and so forth.

So I was in the trenches really learning about business and marketing and we were having great success.

We took...

You know, Charlotte Roos, the clothing chain at the time from like 15 to 50 stores, they ended up selling at like 250 stores.

How do you guys approach that when you're mentoring people who are really building something outside of their comfort for the first time?

Can you talk us through it and tell us which of those five phases business owners most often skip or get wrong or all of them, you know?

Yeah, so there's five phases that business owners go through, and then there's five pillars within each of those phases.

So what I'll do is I'll walk you through the five phases first, because then your listeners can go, okay, I'm in phase two or I'm in phase three.

And I think the biggest aha here is the awareness, because most people have no idea where they are in the scaling process.

And once you have clarity, you have power.

You can determine what's the gap to get me to the next level.

So I'll just quickly move through those.

right? That was the

B. I am

mentally strong.

I had a terrible car accident that almost took my life.

And I was in the hospital.

The thought that came to me, and I'll never forget it, was, do you want to be in the same place you are right now a year from now, or even 10 years from now? And that just scared the heck out of me.

And it was a big wake-up call to go, something's got to massively change.

Women are naturally...

What do I need to fix today? Yeah.

So what is unique about the way that you coach people to breaking that seven figures?

Yeah.

So when you go to medical school, you know, for many people, it's about making a difference in people's lives.

And so... you have to really look at, does it matter if it's you performing the service or can somebody else be performing the service? And it doesn't mean we're going to take you out of seeing patients altogether.

So I'll just give you an example.

I run a mentoring company, right? We mentor CEOs all over the world.

In the beginning, it was me and I was working with clients one-on-one, And doing great work and loving it.

Yeah.

Yeah, and

it's confusing me.

Because they're so smart.

Right.

They have the best answers for everything.

I always thought, you know, she needs to be a trial attorney because she always had the best answers.

And I would kind of go, yeah, you kind of can't argue with that.

No, seriously.

What happened next?

Well, so I had a knack for marketing.

And I think that was really just spending all that time younger and seeing how my dad had grown that business.

So we were really great at helping our clients grow and scale.

And I was learning so much in the process.

For instance, we helped our client Charlotte Roos grow from 15 to 50 stores at the time.

But the issue was I didn't know how to scale my business.

What are those five stages of scaling a business?

[chuckles]

Yeah.

Well, I was definitely a mess, that's for sure, or that wouldn't have happened.

So that was my first company many years ago, and I started out doing more graphic design and things, and then people just started asking me, "Do you do brochures?" And then it was, "Do you do radio? Do you do television? Do you..." You know.

And I had grown up in a very entrepreneurial family, and my father used to tell me, "If someone asks you to do something, even if you don't know how to do it but you think it's worthwhile, just say yes and then figure it out." So that's really how I built that agency, which was great, and I had amazing clients like Ben & Jerry's, and Supercuts, and Charlotte Russe.

And I was learning all along the way, and it was growing really fast, which was great externally, but internally, I had no idea how to scale a business.

I didn't know how to delegate.

Is there another favorite story that you have that you'd love to share with us?